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The Toronto Film Festival has ramped up its star power with titles featuring such top talent as George Clooney, Charlize Theron, Robert Duvall, Natalie Portman and Canadian Michael Cera.
Can’t have a film festival without movie stars. it’s really meaning less to conduct film festeval without them.

There be a one news symposium on Friday, for the purpouse of Overture Films movie, in this purpouse the jeff bridge, ewan McGregor and some of famous people are attended in George clooney at a toronto news coference.

As of late last week, a little frantic army, publicists and agents in Los Angeles was still fretting through the details of George Clooney’s supposed presence at the Toronto International Film Festival.

Seven newly added films will get the red-carpet gala treatment, including “The Men Who Stare at Goats” starring Ewan McGregor as a reporter chasing a tip from an ex-military figure, played by Clooney.

The dark comedy, co-starring Jeff Bridges and directed by Grant Heslov, is Clooney’s second at the fest this year, after the previously announced “Up in the Air,” lensed by Montreal’s Jason Reitman.

On Friday night Mr. Clooney make the gambit party or not? If it is, there will be time for the media? Mr clonnney , right on prompt at 3:455pm. On Friday, flashing his cary grant grin for the media gaggle. That’s why its worked off.

If every one goes according to our arrangement, Mr. Clooney will go during the wringer again on Saturday at a identical news meeting for “Up in the Air” That movie opens on Nov. 13.

Apparently, film festivals are about films. Toronto’s is one of the main festival for get their energy from movie stars.

The movie darkly comic as is “Up in the Air” it starts on Saturday night, directed by Jason Reitman. In that movie Mr. Clooney’s Ryan Bingham is a corporate consultant. The film, from 20th Century Fox, is not screening in Toronto, but it is showing at a film festival with the other films.

From February to a March 7 broadcast date’s are prolonged by the Oscars’ move . Last year Kate Winslet seemed on the verge of exhausting out her spectators with the constant appearances on behalf of “Revolutionary Road” and “The Reader.”.

When it came to shooting “Up in the Air,” said Mr. Reitman, working with Mr. Clooney in fact was not much special from his experience with slightly less glowing stars like Aaron Eckhart on “Thank You for Smoking” and Ellen Page on “Juno.”

But things do get brighter on the promotional side. On returning to Los Angeles from the Telluride Film Festival on Tuesday, Mr. Reitman said he was surprised to see a blazing electronic billboard for “Up in the Air,” with Mr. Clooney’s name sparkling on top.

He said “I’ve not at all outdoor billboard for one of my movies”.

In an unprecedented move, the UK legislators decide to lift the ban on product placement on British TV shows recently. This change said to be “hugely overdue” is to be announced middle of September 2009. The new rule will allow independent broadcasters to display commercial products and accept payments for the advertisements in their shows.

The move is believed to infuse necessary fundings for the struggling TV industry. The huge amount of money that independent broadcasters will rake in will help the badly-hit TV industry stay afloat amidst the crippling recession. It could translate into a combined £100m additional income reflected in their financial statements each year.

However, the about-to-be-implemented rule does not include BBC shows as the ban on product placement would still be imposed on the world’s oldest and biggest broadcaster.

Culture Secretary Ben Bradshaw will make the necessary announcements (which ensued a three-month consultation) in his speech to the Royal Television a week from now.

An ITV spokesman called this move “reforming UK prohibition” which is “warmly welcomed by the commercial broadcasting industry and advertisers alike.”

His statement echoed the sentiments of the adherents to product placement:
“Reforming the UK prohibition would also be a welcome acknowledgement of the pressures currently faced by an industry in transition. New sources of revenue means better-funded content – which can only be good news for viewers.”

The same ITV spokesman claimed that ITV spearheaded the campaign for product placement in the UK.
‘Serious Concerns’ on Possible Ramifications

The approval of product placements in British TV shows did not come without glitches. Former culture secretary Andy Burnham just declared in March this year that there are “serious concerns” regarding product placement which could possibly cast doubts on the editorial independence of the content of the show.

Burnham’s view is shared by many. Steven Barnett, University of Westminster professor of communications, admonished that it could cause confusion to the viewers regarding which part was “integral to the plot” and which was considered “as some kind or promotional device”.

He added that the choice would fall on the shoulders of the programme makers which could sometimes be influenced.

It could lead to a situation where a programme or independent broadcaster desperate for cash would make deals with an advertiser that might compromise the integrity of the show. “That’s the point at which I think we need to be clear about the boundaries between genuine creative independence and advertiser pressure.”

However, the economic woes plaguing UK had forced the government to rethink their strategies particulary on the strict rule. They now see product placement as a feasible move in certain cases.

A spokesman for the Department of Culture, Media and Sport declared that the rule had lessened UK’s competitive edge.

Viewers’ Option
Product placement would most likely help popular TV series like Coronation Street and Britain’s Got Talent. Currently, they are required to conceal the product labels they use in the shows. Either that or they face penalties.

Channel 4’s Big Brother is also seen to benefit from the said ban-lifting as the logos of food and drinks in the house are carefully hidden from the public at present.

The strict rule, however, would remain enforced in BBC shows and in all children’s programmes in all networks.
Peter Bazalgette, the creator of Big Brother, called the move “hugely overdue”. He predicted the placement to generate additional £100m revenues each year for commercial TV.

As to the issue that it might compromise TV content, “Product placement needs to be done transparently, with credits that make it clear it has taken place.”

Bazalgette believed that the consumers will have the last say. “But you have to trust the consumer. If it’s overdone or tasteless, viewers will switch off.”

He further noted that the practice was rampant in British television already. Product placement in movies shown in TV and in imported American TV shows and dramas occurred frequently.

He also observed that in sports events, sponsors’ logos were even displayed prominently on the players’ shirts. He believed “Product placement won’t dramatically change the way we watch TV.”

Perhaps What’s Your Raashee  is most awaiting movie of the season, the reason is, for the very first time any actress and that too none other than Hot & Sexy & so talented Priyanka Chopra is coming in 12 unique awtaars representing women of all Zoidiac signs.

Direction of Ashutosh Govitrkar who has always made historical or complex movies with deep subjects but this time he is experimenting with a comedy movie .

Well, it seems luck too is favoring Piggi Chops from all the directions nowadays. Where last year, she grabbed renowned awards like filmfare and lots of appreciation for Madhur’s Fashion , this year she has already given hits like Dostana and Kaminey. In her recent release Kaminey, inspite of a short role in male dominated movie, she induced life in character of Marathi girl Sweety…..without even adding an inch of glamour that’s why, whoever has watched Kaminey is praising Priyanka.

Also, there is one more interesting fact about the movie is that in What’s Your Raashee…Priyanka’s costar is her ex boyfriend Harman Baweja which is increasing more curiosity in public to watch Harman-Priynaka’s on screen chemistry once again & figure out something. Well, Ashutosh is trying hard to make movie successful. Latest news is because Whats Your Rashee… is based on a novel written by Madhu Rye so Ashutosh learned a lesson from last year release Hello (which is based on novel written by Chetan Bhagat) and decided to change the climax of movie as a trick to make it more suspenseful and interesting and for grabbing the audience who have already read the novel. Film’s promos are out and music is released, Priyanka is looking very sexy, beautiful and full oomph in movie’s promos and Songs. Movie is going to be released on coming 25th September ……so lets see the movie and figure out, will Priyanka be able to give Harrick of hits or will miss it out?